Content marketing is more important than ever in 2019
In 2019, it’s more important than ever to diversify your marketing efforts. One of the best investments for many businesses will be content marketing.
Content marketing is the process of creating original, high-quality content that your target audiences will find valuable and relevant. Sharing this content where your audience will find it can help you convert strangers into leads and leads into customers.
Why is content marketing so important in 2019?
First, content marketing is the only marketing strategy that allow you to consistently deliver the relevant content that your customers are expecting. 88% of consumers say that personally relevant content improves how they think about a business. By creating a content marketing plan that segments your audience into distinct groups and creating content for each of these groups is the only way to keep these customers engaged with your business. And an engaged customer is more likely to keep returning to your company for future purchases.
Second, content marketing works in concert with every other part of your marketing mix including social media, email marketing, digital advertising and even print collateral. A major part of your content marketing strategy is distribution of the content to your audiences, so you’ll want to push out this content regardless. But having a library of high-quality, relevant content will make populating your social media channels, email newsletters and paid ads even easier. Content marketing will help you create a consistent message throughout all your marketing platforms.
Third, content marketing will save you time. Not only does it help with social media and email marketing, high-quality content can be repurposed in so many ways. After writing an ebook for one of your target audiences, you can repurpose that content into:
- Blog posts
- Short videos for social media
- Tweets, Facebook posts and LinkedIn updates
- Landing pages for paid advertising campaign
- Targeted emails to existing customers
Content marketing is becoming the strategy favored by many businesses for these reasons. To learn more about content marketing, check out our other blog posts below:
4 ways to increase revenue – and how the Nashville Chamber can help