4 ways to leverage LinkedIn as a networking tool

LinkedIn has become the essential social media platform for job seekers and those looking to advance their careers. There are 146 million LinkedIn users in the United States alone. With that many users, there’s a good chance you will make a connection with someone that can help you advance your career.

However, finding success on LinkedIn can be a challenge. Here are four ways to boost your networking efforts on LinkedIn.

Add a professional photo to your profile

This may seem like a no-brainer, but there are plenty of profiles on LinkedIn with no photo at all. If this describes you, it’s time to invest in a professional headshot for your LinkedIn profile, website and resumé.

Research by LinkedIn shows that profiles with a professional headshot get 21 times more views and 36 times more messages. However, the key words here are “professional headshot.” A bathroom selfie or wedding photo or vacation picture doesn’t send the right message.

No headshot? No problem. You can get in touch with Chamber members that offer photography services here.

List your skills

Being honest and detailed about your skills is another crucial way to boost your LinkedIn success. Listing five or more skills on your profile will earn you, on average, 17 times more profile views.

Share content

Everyone is an expert in something. If you want to take your LinkedIn networking to the next level, consider sharing your expertise and knowledge on professional topics by writing and posting original content on LinkedIn.

Sharing articles on platforms and third-party websites is an important part of marketing yourself or your business. Learn more about guest posting opportunities here.

Connect with others

The average number of connections for a LinkedIn user is 400. This means that every time you make a connection with another user, your network could grow exponentially. LinkedIn’s data shows that each connection to another user brings connections to 400 other members, 100 new business and an average of 500 jobs.

Connecting online is a lot like in-person networking – it’s about building a relationship. Finding users that you want to connect with and reaching out with a thoughtful message that shows you are willing to contribute to a professional relationship. Read more networking tips here.