3 unique Facebook ads that can set your business apart
Facebook ads offer some unique ways to target and engage your audience to reach your digital marketing goals.
Social media marketing has become more important for businesses across many industries. There are plenty of platforms for digital ads on social media sites so how can you decide which platform to use?
Facebook ads have many options for targeting audiences and delivering ads but here are a few unique options that can help you execute your social media marketing strategy.
Lead generation ads
Lead generation is the process of gathering information from potential customers who are interested in your products. When a lead fills out a form with their information, that’s called a conversion. Many digital ads are focused on sending users to your website where they will fill out a lead form, which is a great strategy.
However, Facebook now offers a way for businesses to collect lead information directly from the Facebook platform. Rather than sending your prospects or customers to your website to hopefully fill out a form, Facebook allows these interested users to fill out a lead form immediately.
Furthermore, Facebook can even auto-populate the user’s data including name, email and phone number so all they have to do is click submit.
Lead generation ads are perfect for allowing customers to request more information about your products or services without needing to pick up the phone or leave their Facebook browsing experience.
Messenger ads
Facebook Messenger is the native messaging platform for the desktop version of Facebook and a mobile application that connects with your Facebook account. Customers and businesses are exchanging 8 billion messages every day on Facebook Messenger.
So, how can you get started on using Facebook Messenger? Consider running an ad that allows people to send a message directly to your business using the platform. Messenger ads connect users to your business’ Messenger account and make it easy for prospects and customers to get more information about your business.
Messenger ads are great for allowing customers to ask specific questions about your business and talk with a real person without leaving the Facebook platform. However, these ads can also have an interesting use for customer service. By targeting a Messenger ad at existing customers, you can encourage them to solve issues using the Messenger platform rather than posting publicly, which could lead to a drop in your business’ reputation.
Remarketing ads
Remarketing is a bit different because it’s a targeting strategy rather than a specific type of ad. The strategy involves finding people that have already interacted with your business and targeting them with specific messages. Remarketing can be used in many different scenarios including:
- Encouraging previous customers to purchase another product or service;
- Reengaging with prospects you’ve lost touch with;
- Showing users with interest in specific content a special offer or product; and/or
- Getting previous website visitors to return to your page.
These are not the only ways to use remarketing You can get very creative with how you use this targeting tool.
To use remarketing in Facebook ads, you can either upload a list of customers and Facebook will match them to their profiles on the platform, or you can have Facebook automatically create an audience of visitors to your website using the Facebook Pixel tracking code. Find more information about the Pixel and how it can be installed here.
Social media marketing and Facebook ads can be a great complement to your overall marketing strategy. Becoming a Chamber member can also help boost your visibility in the Nashville region. Learn more by filling out the form below to download a free look at our membership benefits.